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• Company "Region-Express TK" (New name is ATTENTA)

Company "Region-Express TK" (New name is ATTENTA)

Brand:

Region-Express TK

Goods/Services:

Transport company

Brief:

Company promotion on the Russian В2В market (tender)

Objectives of advertising campaign:

• Inform target audience about new corporate identity.
• Image making according to positioning.
• Demand making

What was done:

Conducted marketing research, development of repositioning conception. Naming, copywriting, design. Developing of IMC strategy, media planning. Campaign implementing

Region:

28 cities in Russia

Results:

Objectives are reached. All strategic developments are in use.

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