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Slushba dostavki lekarstv

Bpand:

Slushba dostavki lekarstv (SDL)

Goods/Services:

Medicine delivery service

Brief:

Creative, planning and implementation of advertising campaign

Objectives of advertising campaign:

Increase level of incoming calls

What was done:

• Conducted marketing research (focus group, survey)
• Positioning development.
• Defining of communicational strategy
• Developing of creative products (design, copywriting).
• Tactical media planning. Ads placement.

Region:

Moscow

Results:

Increase in incoming calls by 250-350% in average

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