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DTV Viasat

Development of media strategy, mediaplaning
Brand:
Television channel DTV Viasat
Goods/services:
Programs of TV channel
Brif:
  • Development and implementation of advertising campaign (tender).
  • Calculation of barter media effect, calculation of mediamix (including barter).
What was done:
Development of media strategy, mediaplaning. Estimation of media efficiency. Placing of ads in press and Internet.
Region:
14 cities in Russia
Results:
Client consider the advertising activity as successful.

All materials of the “Advertising campaigns” section

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  • DTV Viasat
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  • Company "Region-Express TK" (New name is ATTENTA)
  • BergHOFF Russia

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