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Social security department of Moscow

Planning and implementing of advertising campaign
Client:
Social security department of Moscow
Goods/Services:
Social charity event “Family helps family”
Brief:
Planning and implementing of advertising campaign
Objectives of advertising activity:
  • Inform target audience about the event (time and places).
  • Stimulate business representatives to participate in the event.
Region:
Moscow
What was done:
  • Plan of advertising campaign, production of audio commercials, placement of ads on radio and Internet.
  • PR-support – recording and translation of reference of First deputy of Moscow Mayor Shvetzova L.I. on radio “Business FM”.
Results:
The advertising campaign has reached the goals and it is considered as successful. 21737 people and 617 companies has lended a hand.

All materials of the “Advertising campaigns” section


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